Building Value Add VC & Value Add Advisory
TC
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Trace Cohen

Founder, Value Add Holdings LLC ย ยทย  3x Founder ย ยทย  65+ Investments

Operator, investor, and builder. I've built three companies (BrandYourself, Launch.it, SPOT), written 65+ checks at pre-seed and seed, and spent the last decade developing the pattern recognition that separates real signal from startup noise.

Currently Founder, Value Add Holdings LLC โ€” the parent company that operates Value Add VC as a real media company: a free intelligence platform pulling 7M+ search impressions a quarter, Value Add Pulse for real-time deal coverage, and Value Add Advisory, where I take on select consulting, SEO/GEO/AEO strategy, speaking, and expert-network work. If the site is any indication, I'm not just writing about how this stuff works โ€” I'm demonstrably doing it.

3x
Founder
Consumer ยท Media ยท Fintech
65+
Investments
Pre-seed & seed since 2015
10+
Years
Operator + investor experience
80+
VC Tools Built
Value Add VC platform

Experience

10+ years as an operator and investor โ€” on both sides of the cap table.

Former Co-Founder & General Partner

Six Point Ventures

Investing2024
  • โ†’Co-founded a pre-seed and seed fund focused on Vertical AI across the US and Israel
  • โ†’Backed founders building enterprise software, automation, data, AI/ML, and deep tech
  • โ†’Together with GPs Brian S. Cohen and Zach Firestone โ€” 100+ combined investments across the partnership
  • โ†’Thesis: Vertical AI will digitize a still largely analog world; investing at the earliest stages before consensus forms

Senior Manager, Solutions Enablement & Distribution

American Express

Operating2022 โ€” 2024
  • โ†’Drove scale for digital products across the Solutions Enablement & Distribution (SE&D) team
  • โ†’Enhanced enablement experience through cross-functional collaboration and product iteration
  • โ†’Focused on saving time and increasing revenue for enterprise and commercial card products
  • โ†’Applied operator and founder instincts to improve internal product development and go-to-market execution

Managing Partner

New York Venture Partners (NYVP)

Investing2015 โ€” 2024
  • โ†’Ran a micro-fund focused on pre-seed and seed investments in NYC and beyond
  • โ†’65+ portfolio companies across AI, SaaS, fintech, consumer, media, and deep tech
  • โ†’Multiple exits, acquisitions, and unicorn-stage companies in portfolio
  • โ†’Active board involvement, recruiting help, and operator-in-residence support for founders

Founder & Builder

Value Add VC

Building2022 โ€” Present
  • โ†’Built a free venture capital intelligence platform from scratch โ€” no funding, no team
  • โ†’80+ interactive dashboards covering VC fund performance, AI valuations, IPOs, unicorns, layoffs, and SaaS multiples
  • โ†’Thousands of monthly users including GPs, LPs, founders, and institutional investors
  • โ†’Ranks on Google for hundreds of VC and startup data queries

Serial Founder

BrandYourself ยท Launch.it ยท SPOT

Building2012 โ€” 2022
  • โ†’BrandYourself: Online reputation management platform โ€” helped people control their Google results
  • โ†’Launch.it: Product launch and crowdfunding platform for creators and startups
  • โ†’SPOT: Consumer app connecting people to local experiences and events
  • โ†’Across all three: raised capital, built and led teams, shipped product, and navigated early-stage growth from 0โ†’1

What I Bring

The intersection of operating, investing, and building that few people have done all three of.

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Company Building

Three companies from 0โ†’1. Understands product, hiring, fundraising, and the messy middle that happens between them.

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Venture & Angel Investing

65+ investments across AI, SaaS, fintech, consumer, and deep tech. Strong pre-seed and seed conviction, hands-on portfolio support.

๐Ÿ“Š

VC Fund Operations

Running a micro-fund end-to-end โ€” LP relationships, sourcing, diligence, portfolio management, and fund accounting.

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AI & Market Intelligence

Built 80+ live dashboards tracking VC fund performance, AI valuations, IPOs, unicorns, layoffs, and SaaS multiples.

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Thought Leadership

Daily analysis on venture capital, startup markets, and AI. Thousands of readers across Twitter and the Value Add VC blog.

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Network & Deal Flow

Deep connections across the NY tech ecosystem โ€” founders, GPs, LPs, angels, and operators across every major sector.

๐ŸŽฏ

SEO, GEO & AEO Strategy

Grew Value Add VC to 7M+ quarterly search impressions and content that surfaces in AI answer engines โ€” not theory, a live, working example.

How People Work With Me

Operator experience, investment judgment, and a network built over a decade โ€” I bring all three to a handful of engagements at a time, through Value Add Advisory.

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SEO, GEO & AEO Strategy
How to actually build content and structure that ranks on Google and surfaces in AI answer engines โ€” the same playbook behind this site
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Advisory & Board Roles
Selective advisory roles at pre-seed to Series B companies in AI, SaaS, and fintech
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Speaking & Expert Network
Talks and expert calls on venture capital, fund economics, AI in content/media, and building in public
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Introductions & Deal Flow
Connecting founders, GPs, and LPs across a decade-deep NY tech network

Writing & Thought Leadership

Daily analysis on venture capital, startup markets, and AI โ€” written for people who want real data and real opinions, not press releases.

Read all posts โ†’
VC

Value Add VC

Free VC intelligence platform

I built Value Add VC to make institutional-quality venture intelligence accessible to anyone. 80+ interactive dashboards covering VC fund performance, AI valuations, unicorn tracking, IPO markets, SaaS multiples, tech layoffs, and more. Free, forever. Used by GPs, LPs, founders, and operators at firms you'd recognize.

VC Fund PerformanceAI ValuationsSaaS MultiplesUnicorn TrackerIPO DashboardTech LayoffsHiring TrendsVC Fundraises 2026

Let's talk.

Whether you're building something that needs a sharp investor perspective, want to bring Value Add Advisory in on SEO/GEO/AEO or content strategy, are looking for a speaker who's actually done the thing, or just want to swap notes on the market โ€” my inbox is open.