Media Kit & Rates

Accepting sponsors

Get your company in front of buyers at the exact moment they’re comparing options

Our ranking and comparison pages rank on Google for high-intent searches - “best data rooms for startups”, “[tool] vs [tool]”, “best VC internships”. A Featured placement or a sponsored deep dive puts you on the page your customers are already reading, right as they’re choosing a vendor.

9.8M
Search impressions
Google Search Console, June 17, 2026 - September 14, 2026
19,281
Page-one rankings
Distinct queries where we rank top 10
6,472
Top-3 rankings
Distinct queries in positions 1-3
38.8K
Organic search clicks
Google Search Console, June 17, 2026 - September 14, 2026
7,429
Pages earning traffic
Distinct URLs with search impressions
25,000+
Queries ranked for
Floor value - the GSC API caps here

Search impressions and organic clicks from Google Search Console, June 17, 2026 - September 14, 2026 — updated automatically every night. Page-one/top-3 ranking and page-count figures are from the June 2 - September 4, 2026 pull. Search-only - excludes direct, social, and referral traffic.

Companies already featured across our ranking pages

CartaRampBrexMercuryDeelGustoHubSpotStripeAmplitudeDocuSign+ 120 more

Search & sponsors, September 2026

We’re built for how people actually search now

Google is one channel. Increasingly, buyers ask ChatGPT, Perplexity, or Claude the question instead of typing it into a search box — “what’s the best cap table tool,” “how does X make money,” “what’s X worth.” There’s no Search Console for that yet, so we won’t hand you a made-up citation count. What we can tell you is exactly why this content is built to be the answer: every page ships a direct, sourced quick-answer up top, comparison tables with real numbers instead of vague claims, FAQ schema an AI can lift cleanly, and every claim traced to a primary source — the same structure that already earns the 9.8M search impressions above. If you want to see it for yourself, ask any AI assistant one of the questions our ranking pages answer and see what comes back.

See a live example: the Value Add Pulse funding tracker →

What sponsors book

Two flagship formats. This is what they look like live.

All current inbound interest is for these two. Both put you on pages that already rank - all pricing is one-time, per placement.

valueaddvc.com/blog/your-market-analyzed-2026...
Sponsored

[Your market], analyzed

By Value Add VC Editorial · 1,500+ words

Pulse

Featured on the news desk

Email

In the newsletter send

@Trace_Cohen

Posted to X

A permanent, labeled analysis on your market — pushed through all three channels at launch

Flagship 01

Sponsored Deep Dive

$2,000one-time

Who it’s for: companies that want a permanent, credible analysis of their market living on a domain buyers already trust - an asset, not an impression.

  • 1,500+ word editorial analysis on a topic in your space, written by our editorial process - not your marketing copy. That's why readers trust it.
  • Permanent URL on valueaddvc.com, indexed on an established domain. The link and visibility compound for quarters.
  • Topic collaboration. You bring the market and the angle you care about; editorial decides how to cover it.
  • Fact-approval round before publish - nothing about your company runs inaccurate.
  • Four distribution channels: featured on Value Add Pulse, the newsletter, @Trace_Cohen on X, plus organic search.
  • Evergreen internal linking from related articles across 970+ posts, so it keeps earning traffic after launch week.
  • Site search + category feeds. The piece surfaces everywhere our own content does.
  • Clearly labeled Sponsored. Disclosure is the feature - readers extend the site's trust to what's honestly marked.
1,500+ wordsPermanent URL4 distribution channels
  1. Day 0
    Topic brief
  2. ~Day 7
    Draft delivered
  3. ~Day 10
    One revision round
  4. ~Day 12
    Live + distributed

What it is not

Not a press release and not ad copy. Sponsors approve facts; editorial keeps the pen. That separation is exactly why the format works.

Book a deep dive →

Flagship 02

Ranking Page “Featured” Slot

$1,00030-day placement

Who it’s for: vendors - and agencies buying for clients - who want to be the first thing bottom-of-funnel searchers see on the page where they’re choosing.

  • Labeled Featured card at the top of a relevant Best-of ranking or comparison page - logo, one-liner, and link.
  • Bottom-of-funnel intent. Readers on these pages are actively choosing a vendor. This is not display advertising.
  • Exclusive: one Featured slot per page at a time. When you hold it, no competitor can.
  • Live in 2-3 days once your assets are in - no production cycle, no creative review committee.
  • Agency swap-friendly. Change the client between purchases; same labeling rules apply.
  • Placement report screenshot at the end of the 30-day run, plus the public URL to verify any day in between.
  • Growing inventory. New ranking and comparison pages publish weekly - more pages to appear on every month.
  • Never touches the ranking. The organic list below your card stays untouched - which is exactly what makes sitting above it credible.
30-day placementBottom-of-funnel searchersLive in 2-3 days
  1. Day 0
    Pick your page
  2. Day 1
    Logo + copy in
  3. Day 2-3
    Placement live
  4. Day 30
    Report delivered

The bright line

Featured placement never affects the actual ranking - and that’s exactly why placement next to it is credible.

Reserve a Featured slot →
valueaddvc.com/blog/best-data-rooms-for-startups-2026-ranked...

Best Data Rooms for Startups 2026: 8 Ranked + What VCs Expect

Featured
Your
logo

[Your Company]

One line on why buyers on this page should pick you.

Visit site →
Your placement on a page that ranks for “best data rooms for startups”

Live inventory

Pages sponsors can appear on today

These are real, live ranking and comparison pages - click through and see exactly where your Featured card would sit. Inventory grows weekly as new pages publish.

101,569 impressions a quarter across these 28 pages, holding 543 page-one rankings over 696 tracked queries. Figures from Google Search Console, trailing 90 days - and they are floor values, since Search Console names only a fraction of total queries.

Compare formats

Every format at a glance

FormatPriceDurationPlacementBest forTurnaround
Full Sponsorship PackageFlagship$2,000PermanentFeatured slot + tools directory page + editorial articleCompanies that want full coverage across the site~2 weeks brief-to-live
Ranking Featured SlotFlagship$1,00030 daysTop of a live ranking / comparison pageVendors & agencies who want bottom-of-funnel buyers nowLive in 2-3 days
Article Placement$500PermanentContextual mention and link in a relevant existing articleQuick, high-intent link placement on a ranked pageLive in 2-3 days
Newsletter placement$300-500One sendPrimary sponsor slot in a Value Add VC sendHitting the site's most engaged repeat readersNext scheduled send

All pricing is one-time. Final rates confirmed by email.

More formats

Also available

Newsletter placement

Primary sponsor slot or a dedicated send to the Value Add VC list via Beehiiv. You get the top placement in a send our readers actually open for the data - logo, 2-3 sentences of copy, and a tracked link. Newsletter readers are the site’s most engaged repeat audience, so this pairs well with a deep dive or Featured slot to hit the same buyers twice.

$300-500 one-time per send

Finance newsletter CPMs run $80-180; final pricing on current list size.

Quarterly data report title sponsor

“Presented by X” on a flagship original-data report - AI revenue, IPO market - published as PDF and web. You get your name on the cover, a sponsor note inside, and your logo on every page of an asset that gets cited and shared for quarters, not days. Reports are evergreen backlink magnets: the sponsorship keeps surfacing long after the run ends.

$3,000-5,000 one-time per report

Coming as we scale

Value Add Pulse “Presented by” takeover - front-page takeover slots on our real-time news desk open later this year. Email to get on the list.

Why now

The inventory is growing faster than the rate card

24.3K

organic search clicks in the last 90 days and climbing — monthly clicks are up 15.8x since May. Every month you wait, the same placement reaches more buyers.

5.93M

search impressions in the last 90 days — monthly impressions are up 6.4x since May. The site keeps compounding on commercial-intent queries in VC, SaaS, and startup tooling.

Weekly

new ranking and comparison pages publish continuously - more Featured inventory in more categories every week.

Audience

Who you reach

The audience is people making or moving capital decisions: venture investors sizing up a market, founders benchmarking a raise, angels tracking the IPO pipeline, operators and retail investors researching private-company revenue. They come to this site to answer a specific question with a specific number - which means attention here is researched, not scrolled past.

62%
Founders & operators
24%
VCs & investors
14%
Analysts & press

Top search queries driving traffic

best cap table toolsmercury vs brexbest data rooms for startupsbest vc crmbest financial modeling tools

Pricing momentum

The rate card moves with the traffic

Early sponsors locked in at $1,500. The current rate is $2,000. As traffic compounds - monthly impressions up 6x and clicks up 15.8x since May - rates will keep moving. The same placement reaches more buyers every month, and the price will reflect that.

The rules

Editorial independence

Sponsors never influence rankings, coverage, or takes. Sponsored content is always labeled as sponsored, and Featured placements never affect where anything ranks. That separation is exactly why placement here is worth buying - readers trust the numbers, so they pay attention to what runs alongside them.

Read our full editorial standards →

Sponsor FAQ

Questions sponsors actually ask

Can I buy a ranking position?

No. Rankings are never for sale, at any price. That is not a limitation of the product - it is the product. Because readers know the list itself cannot be bought, the labeled Featured card sitting next to it carries real credibility. If positions were purchasable, your placement would be worth a fraction of what it is.

Do you work with agencies?

Yes. Agencies book Featured slots for clients all the time - the same labeling rules apply, and the slot is swap-friendly: run one client this month, a different client on your next purchase. Deep dives for agency clients work the same way.

What does the Sponsored labeling look like?

Exactly what you see in the mockups above: an amber FEATURED or SPONSORED chip directly on the placement. It is visible, honest, and - counterintuitively - good for conversion, because readers extend the site's credibility to placements that are clearly disclosed.

How do I know it ran?

Everything lives on a permanent public URL you can check any day of the run. Featured slots also come with a placement report screenshot at the end of the 30 days, and deep dives ship with links to every distribution touch (Pulse, newsletter, X).

What are the payment terms?

Simple: one-time payment by invoice. No subscriptions, no auto-renewals, no long-term contracts. If it works, you come back and buy again.

Can I suggest the topic?

For deep dives, yes - topic selection is collaborative. You tell us the market and the angle you care about; editorial decides how to cover it and keeps the pen. You get a fact-approval round before publish, so nothing about your company runs inaccurate.

The operator

Who runs this

Value Add VC is owned, edited, and run by Trace Cohen - Founder, Value Add Holdings LLC (which operates Value Add VC); 3x founder; 65+ angel investments; and formerly Managing Partner at NYVP. Sponsorships are contracted with Value Add Holdings LLC. Every sponsorship is handled directly by Trace: t@nyvp.com or @Trace_Cohen.

Get on the page your customers are already reading

Name the ranking page or topic you want, send your dates, and we’ll confirm availability within a day.