Illustration for: Fiat Ventures Rebrands as FGV Capital, Raises $35M

Fiat Ventures Rebrands as FGV Capital, Raises $35M

Fiat Ventures combined its growth-consultancy and venture-investing arms into a new brand, FGV Capital, and closed a $35 million Fund II targeting fintech, AI, healthcare and commerce startups with $1-1.5 million checks.

By the Numbers

$35M
Fund II size
$25M
Fund I size
$1-1.5M
Check size
25+ companies / 2 yrs
Target portfolio
18 months
Fundraise timeline
TC
By the Funding Desk
Edited by Trace Cohen · Early-stage VC & angel · Founder, New York Venture Partners
2 min read
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THE RUNDOWN

1

Fiat Ventures merged its growth-consultancy division (formerly Fiat Growth) and its venture-investing arm into a single brand, FGV Capital, and closed a $35 million Fund II, [TechCrunch reported](https://techcrunch.com/2026/08/25/fgv-capital-bets-on-a-new-venture-model-raises-35m-fund-ii/)

2

General partners Marcos Fernandez and Drew Glover plan $1-1.5 million checks into at least 25 companies over two years, with 13 already backed, following a $25 million Fund I

3

The integrated model explicitly links the two businesses -- 'companies we invest in can become clients we help scale, companies we work with can become investments' -- while the firm says governance is kept separate to manage conflicts of interest

4

LPs include Reinsurance Group of America, MassMutual and Bank of America, an institutional base that's unusual for a fund this size at Fund II

TC

The VC Read · Trace's Take

Trace Cohen

The conflict-of-interest question is the one I'd push hardest on in diligence: when the same firm decides both whether to invest in a company and whether to sell that company advisory services, the incentive to recommend paid engagements to portfolio companies regardless of whether they need them is real, even with separate governance on paper. I'd want to see FGV's actual attach rate -- what percentage of portfolio companies become advisory clients -- before judging whether the model serves founders or mostly serves FGV's blended revenue.

Analysis

Fiat Ventures has combined its growth-consultancy arm, previously operating as Fiat Growth, with its venture-investing division under a new unified brand, FGV Capital, TechCrunch reported, alongside the close of a $35 million Fund II. General partners Marcos Fernandez and Drew Glover are targeting checks of $1 million to $1.5 million into at least 25 companies over the next two years, having already backed 13. Fund II roughly 40% larger than the firm's $25 million Fund I, took 18 months to close.

The fund's stated thesis centers on fintech intersecting with AI, healthcare and commerce, and its portfolio to date includes Wagmo, a pet insurance company, and Possible Finance, a loan-services startup. Institutional LPs backing Fund II include Reinsurance Group of America, MassMutual and Bank of America -- a notably established LP base for a fund still at its second vehicle.

  • FGV Capital (formerly Fiat Ventures / Fiat Growth) -- newly unified brand combining growth-advisory and venture-investing arms, $35M Fund II
  • Wagmo, Possible Finance -- named existing portfolio companies
  • Reinsurance Group of America, MassMutual, Bank of America -- institutional LPs in Fund II

The integrated model is the more distinctive element of this raise than the fund size itself. Fernandez and Glover frame the pitch directly: portfolio companies FGV invests in can become clients of its growth-advisory business, and advisory clients can become investments -- an ecosystem approach meant to give founders access to both capital and hands-on growth expertise from the same firm, while the firm maintains it keeps governance of the two businesses separate specifically to avoid conflicts of interest between advisory fees and investment decisions.

That combined advisory-plus-capital model isn't unique to FGV -- several growth-stage funds have experimented with bundling operational services into their value proposition to founders -- but running both under one brand, with institutional insurance-company LPs underwriting the combined structure, is a more formal version of the model than most early-stage funds attempt. The real test for FGV's structure will be whether portfolio companies that also become advisory clients see materially different outcomes than those that don't, a distinction the firm hasn't yet published data on.

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Key Sources

2 sources

Reported by TechCrunch · Analysis by Value Add Pulse.

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