Wix

Wix's Base44 Launches Its Own Model, Base1, in a Bet on Defensibility

Base44, the vibe-coding platform Wix acquired for $80 million a year ago, began rolling out its own large language model, Base1, trained on a dataset generated from tens of millions of real user interactions on its platform. The move is a direct play for defensibility -- owning the model gives Base44 control over compute and inference spend and a structurally stronger margin profile, as the debate intensifies over whether companies built atop someone else's frontier model can endure.