FUNDING
Key Metrics
Valuation
$2.7B
As of Jul 30, 2026Value Add Pulse research
Total funding
$1.3B
As of Jul 30, 2026Value Add Pulse research
Company Snapshot
AppsFlyer is a Fintech company, based in Herzliya, Israel, founded 2011 by Oren Kaniel, Reshef Mann. Latest valuation $2.7B (As of Jul 30, 2026, Value Add Pulse research). Total funding $1.3B (As of Jul 30, 2026).
Recent changes
- Jul 30, 2026Jul 30, 2026First reported total funding: $1.3B Value Add Pulse enrichment
- Jun 26, 2026Jun 26, 2026AppsFlyer Raises $1B Series E With Unity, Meta and Google Backing Pulse story
- Jun 22, 2026Jun 22, 2026Raised $1B Series E at a $2.7B valuation Crunchbase News
- Jun 22, 2026Jun 22, 2026First reported valuation: $2.7B The Times of Israel
- Jun 22, 2026Jun 22, 2026New investor: Unity Crunchbase News
Earlier changes (4)
- Jun 22, 2026Jun 22, 2026New investor: Google Ventures (GV) Crunchbase News
- Jun 22, 2026Jun 22, 2026New investor: Moloco Crunchbase News
- Jun 22, 2026Jun 22, 2026New investor: Meta Crunchbase News
- Jun 22, 2026Jun 22, 2026AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B Valuation Pulse story
Funding History
1 event · sources dated per row| Date | Event | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Jun 22, 2026 | Series E | $1B | $2.7B | Pulse story |
Underlying values
| As of | Value | Method | Source |
|---|---|---|---|
| Jul 30, 2026 | $2.7B | Reported | Value Add Pulse research |
| Jun 22, 2026 | $2.7B | Reported | The Times of Israel |
Investors
Latest Pulse
- Jun 26, 2026AppsFlyer Raises $1B Series E With Unity, Meta and Google BackingMobile marketing-measurement leader AppsFlyer raised a $1 billion Series E, one of the week's largest rounds, with strategic backing from Unity, Meta, Moloco and Google. The round underscores how valuable privacy-era attribution and measurement infrastructure has become as advertisers grope for signal after the collapse of easy device tracking.→
- Jun 22, 2026AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B ValuationAd-measurement company AppsFlyer raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, with Google, Meta, Unity and Moloco each taking minority stakes. The four advertising giants are betting that independent, neutral attribution becomes essential infrastructure as AI takes over how ads are bought and optimized.→
Coverage Timeline
newest firstAll Coverage
FUNDING$1B
AppsFlyer Raises $1B Series E With Unity, Meta and Google Backing
Mobile marketing-measurement leader AppsFlyer raised a $1 billion Series E, one of the week's largest rounds, with strategic backing from Unity, Meta, Moloco and Google. The round underscores how valuable privacy-era attribution and measurement infrastructure has become as advertisers grope for signal after the collapse of easy device tracking.
FUNDING
AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B Valuation
FUNDING$1B+
AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B Valuation
Ad-measurement company AppsFlyer raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, with Google, Meta, Unity and Moloco each taking minority stakes. The four advertising giants are betting that independent, neutral attribution becomes essential infrastructure as AI takes over how ads are bought and optimized.
Related Companies
Sources & methodologyshow
Where these figures come from
- Crunchbase Newsresearch database1 fact
- Value Add Pulse researchValue Add VC data2 facts
Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.